You already know something moved. Client expectations shifted. The opposition's messaging got faster, more targeted, more resilient. The old counterpunching doesn't land the way it used to. What changed isn't the technology — it's the architecture underneath it.

The MOCSIE framework names the six layers of narrative infrastructure that AI systems now operate on. Twenty-two requirements. Every one of them is either working for you or against you. The framework doesn't pick sides. It maps the terrain. The consultant who understands displacement — not destruction, but displacement — has a strategy the other side can't counter with volume alone. You don't outspend the algorithm. You outgovern it.

Start with Confluence: The Consecrated and the Covetous. You'll recognize your own industry before the first act is over.